DES310 - 1.1

Personal Project Brief & Peer Feedback Reflection

Project Brief

Client Brief

We have been set the task of developing a website/brand for a client as part of a project in the DES 310 module. The client in question is Dublin based organization, "Show Racism The Red Card". It is a charitable set up which is focused on removing racism from sport in Ireland. The movement is not isolated to Ireland and has been a major project now for the best part of a decade in the majority of big European countries.

England in particular has had a huge campaign in the past and continues to support the cause religiously. Up to now the Irish equivalent has held a somewhat humble existence by comparison. The current website was created and is currently run by the organizations founder. He has provided a completely clean slate for us to work on, with a complete rebranding capable of taking place. The site should in essence bring much needed attention to the problem of racism in Ireland in both sporting ventures and in every day life for the people of Ireland.

Client's Aim

The client wishes to draw more attention to the website by having a more attractive design and a better way to display the information he is trying to get across. Although he didn't mention it, in my opinion he would greatly benefit from the creation of a colour scheme for the brand to stick to, along with a company logo which is good enough and memorable enough to stick in the minds of those who see it.

Another topic he brought up was the traffic coming to his site. Currently there is very little advertising for the site out there and the creation of a few animated web banners using flash, and some dynamic graphics designed in Photoshop may be ideal to put out to other websites, namely sporting teams, in Ireland, who could publish the advertisements and providde some much needed traffic to the site.

We will als need to go over the topic of social media with the client as he is currently not as clued in on the topic as he would like to be. Personally I feel the organization would benefit from having a Twitter feed in place, where updated could be monitored by the followers about happenings within the organization.

Goals

Now to look at the key factors we will be trying to accomplish through the duration of this project.

  • Boost Traffic
  • Catchy Branding/Logo
  • Better Use of Social Media
  • More Information